Our Blog

11 May

Posted at 14:24h in Blog
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Conquest Automotive’s core competency is our ability to get our client’s message to the right buyer at the right time. In order to make this possible, we’ve created a proprietary blend of our first-party data and the IHS Purchase Predictor® that makes us stand out from the competition. With this major advantage, our industry-leading campaigns connect active car shoppers to your dealership at the lowest marketing cost per car sold. We are driven by results and our main goal is to make our customers successful in a time-efficient and cost-efficient way. We want to bring the best results for our...

13 Mar

Posted at 16:04h in Blog
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Social media is an incredibly powerful tool for both new and used car dealerships. Connecting with communities and building audiences to engage with existing customers propels dealers’ reach. If used wisely, social media can transform “likes” into sales. Too Much Self-Promotion As with anything, balance is key to bringing subtlety to your brand and engaging customers. Over-promoting your dealership can result in low engagement and high unfollow rates.  A common place dealerships can make a mistake is on Twitter. Tweeting the same message multiple times a day clouds your followers’ feed and makes your buyers look elsewhere. Bring subtlety to your page by...

20 Dec

Posted at 12:09h in Blog
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  It used to be that buyers would visit dealership after dealership searching for the best deal, but that is far from true today. Today’s average buyer visits just 1.6 dealerships while car shopping, according to the Mckinsey report, and these mobile device-toting shoppers are increasingly educated as they roam the web comparing prices, hunting for deals, finding stores and checking inventory. While the buyers of yesteryear would flip through flyers and catalogs searching for the perfect car, smartphones and mobile search are now the go-to for supershopper inspiration. Mobile search is huge for holiday buyers, who are looking for the...

15 Nov

Posted at 17:26h in Blog, Zero to 60
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In this video, we take a dive into what the creative process looks like at CityTwist's Conquest Automotive! The art department gives a unique glimpse into our products because all of our products come with custom creatives. Not only do our campaigns include striking visual layouts and engaging calls to action, but we also diligently provide transparent tracking with Google Analytics and sales confirmations from R.L Polk. Our highly-targeted digital conquest advertising campaigns help dealers drive R.L. Polk verified buyers to their website, and ultimately their showroom floor.   Request A Free Demo Fill out the form below to learn how Conquest Automotive can...

04 Nov

Posted at 20:18h in Blog
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Conquest Automotive driven by CityTwist is a leader in digital marketing transparency according to Brian Pasch, founder and CEO of PCG Companies. Pasch is also a leading digital advertising expert and respected automotive industry consultant. Pasch wrote the PCG Research Report on Conquest Email Marketing for the automotive industry. His guide helps to educate dealers on understanding and inspecting their web traffic using tools such as Google Analytics. Dealers can use these red flags to identify abnormal web traffic. Percentage of Out of Market Visitors – If the majority of visits to the dealership’s website were outside of the dealership’s primary market...

13 Sep

Posted at 19:32h in Blog
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It’s a mobile world and we’re living in it.   Have you ever gone to dinner and had trouble getting your spouse, kids, or friends to put down their phones? With the advent of mobile devices, audience attentions have shifted. Everyone is too busy for you and their biggest commodity is their time.   While you’re trying to get them to put down their phones, you’re missing sight of one valuable foresight for marketers. Your audience is already giving you their attention, you’re just not performing. With the average person spending almost three hours per day consuming mobile media, marketers can harness the benefits...