CITYTWIST ENDORSES PCG RESEARCH’S ONGOING WORK TO BRING TRANSPARENCY TO AUTO ADVERTISING
Brian Pasch and Orbee continue efforts to identify automotive marketing fraud. Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. Orbee’s bot detection platform makes visibility into sources of traffic indisputable. The latest report titled Orbee Uncovers Email Bot Traffic is being released today at the Digital Dealer 21 Conference and Exposition. This shines more light on what was previously called out as suspicious traffic in PCG’s January 2016 Email Conquest Marketing Report. In the January 2016 report, Pasch acknowledged that CityTwist...