automotive Tag

Social media is an incredibly powerful tool for both new and used car dealerships. Connecting with communities and building audiences to engage with existing customers propels dealers’ reach. If used wisely, social media can transform “likes” into sales. Too Much Self-Promotion As with anything, balance is key to bringing subtlety to your brand and engaging customers. Over-promoting your dealership can result in low engagement and high unfollow rates.  A common place dealerships can make a mistake is on Twitter. Tweeting the same message multiple times a day clouds your followers’ feed and makes your buyers look elsewhere. Bring subtlety to your page by...

13 March, 2017

Brian Pasch and Orbee continue efforts to identify automotive marketing fraud. Brian Pasch, of PCG Research, a leading digital advertising expert and respected automotive industry consultant, teams with Orbee in his latest research report to identify suspicious email campaign traffic. Orbee’s bot detection platform makes visibility into sources of traffic indisputable. The latest report titled Orbee Uncovers Email Bot Traffic is being released today at the Digital Dealer 21 Conference and Exposition. This shines more light on what was previously called out as suspicious traffic in PCG’s January 2016 Email Conquest Marketing Report. In the January 2016 report, Pasch acknowledged that CityTwist...

09 August, 2016