04 Nov Got Bots? 5 Red Flags in Your Traffic!
Conquest Automotive driven by CityTwist is a leader in digital marketing transparency according to Brian Pasch, founder and CEO of PCG Companies. Pasch is also a leading digital advertising expert and respected automotive industry consultant. Pasch wrote the PCG Research Report on Conquest Email Marketing for the automotive industry. His guide helps to educate dealers on understanding and inspecting their web traffic using tools such as Google Analytics. Dealers can use these red flags to identify abnormal web traffic.
- Percentage of Out of Market Visitors – If the majority of visits to the dealership’s website were outside of the dealership’s primary market area (PMA), it is characterized as abnormal traffic.
- Percentage of Desktop to Mobile Devices – If the percentage of visits to the dealership’s website from desktop devices is higher than 90%, it is characterized as abnormal traffic.
- Percentage of Windows Operating Systems – If the percentage of visits to the dealership’s website exceeded 90% Windows operating system devices, it is characterized as abnormal traffic.
- Percentage of Footer Link Clicks – If the visits to the dealership’s website triggered an abnormal number of visits to the dealership’s privacy or sitemap pages, it is characterized as abnormal traffic.
- Hours of Day Clicks – Most Clicks should come during normal hours, not in the middle of the night.
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