sales Tag

Amidst all the Conquest Email Marketing Companies out there, who can you trust? Bot traffic is finally being exposed by companies such as Pasch Consulting Group (PCG) of New Jersey and California-based Orbee. Dealers who would like to authenticate the details of their analytics should ask their marketing company or vendor to sign a quality of service guarantee. If they give excuses or refuse to sign one, I would reconsider doing business with them. PCG and Orbee’s recently published research provides a checklist for inspecting your website traffic for bot activity. This checklist can be found on page 10 of the...

22 August, 2016

PCG just released a new research report on Bot Traffic. This report names companies which use Bot Traffic to increase hits on dealerships websites. I suggest that you  read their report and learn from what they expose. Content below was taken directly from the report. Download the full report."Orbee Uncovers Conquest Bot Traffic." PCG Companies. PCG Research. Aug. 2016. Orbee Uncovers Conquest Automobile Bot Traffic. 446 Rt. 35 South., Eatontown, NJ 07724. http://drive.pcgdigitalmarketing.com/e/64392/OrbeeFinal/8vqljf/275911068 Written by: Anthony Carbone MBA Sr. Account Manager\ Conquest Automotive...

18 August, 2016

Auto dealers utilize dozens (OK, probably hundreds) of vendors in order to operate.  From their DMS, CRM, web provider and digital vendor, to their advertiser, lead provider and vehicle image database – the list goes on and on. One of the more difficult tasks to accomplish is measuring the success of any given vendor. When I was on the retail side, my web provider would tout, “Look at all the sales calls that came from the website.” They would measure this by how many times people dialed the ‘sales’ phone number, but 80% of those calls were NOT fresh phone-ups or even...

08 August, 2016

Brian Pasch from PCG recently released a report explaining and showing what to look for in Google Analytics for Bot Traffic, and yet some dealerships are still wasting their money on what appears to be fraudulent traffic. Link to Brian’s report:  http://www.dropbox.com/s/jkfc8uy1t8vt7i0/PCG-Conquest-Email-Marketing-Report.pdf?dl=1 I have been analyzing Google Analytics for a few years now. In that period of time I have noticed that there is no other companies which brings more web traffic to a site than Google. There have been many companies that claim that they come close but never reach that goal, until now. An associate of mine Mark Morin...

27 July, 2016

Your DMS is one place to look, but not the ONLY place! New vehicle sales national growth is predicted to level off in the near future (we are seeing it as EARLY is May 2016!).  This means that the natural growth that dealerships have enjoyed over the last 5 or 6 years will also fade.  This begs the question – how can I continue my store’s sales growth amid a cooling market? The answer is conquest!  Buyers who’ve NEVER purchased at your dealership before, and maybe haven’t even looked at your BRAND in the past. As ALL manufacturers step up their games –...

27 May, 2016

I had an interesting conversation with a client today regarding attribution of sales in regards to marketing efforts. We all know dealerships want to attribute sales to a marketing effort in order to determine a return on their marketing investment. I do feel based on KPI's and sales reports dealers can get an idea of whether or not a marketing campaign is providing a "healthy," return, or if it simply is not working for them. My definition of ROI is simple, as I learned studying Finance in college, divide your net profit by your net assets, and you have your return....

18 February, 2016

Having the right expectations is critical when launching a new digital marketing campaign at your dealership. As most General Managers, e-commerce directors, and BDC directors know, they need to use Google Analytics in order to analyze the traffic to their website. But does Google Analytics tell the full story? It is critical when analyzing digital marketing that you look at more than just the cost per click, the time spent on your site from the clicks, and the bounce rate. How many total eyeballs were there on one of the ads delivered? How many people opened your email? How many people...

25 January, 2016