News

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.” CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core...

05 October, 2015

NADA selected Ken Schwartz, CEO of CityTwist, to present "Increase Sales: Maximize the Value of Email Data" Boca Raton, FL -- (SBWIRE) -- 09/06/2013 -- The National Automobile Dealers Association (NADA) selected Ken Schwartz, CEO of CityTwist, to present “Increase Sales: Maximize the Value of Email Data,” on September 4, as part of NADA University’s 2013 webinar series featuring industry leaders. In addition to his role as CEO, Schwartz is a leading data rights and use attorney. “In conquest (new customer acquisition) advertising,” according to Schwartz, “the source of emails in your mailing list is critical to your reputation and ultimate...

04 September, 2015

BOCA RATON, Fla., Sept. 24, 2012 /PRNewswire/ -- Business Leader Magazine has named CityTwist the number 2 small business in South Florida, and number 11 small business in the Southeast United States. Rankings were based on business achievements, financial performance, and civic contributions. "We are very proud to be recognized for our accomplishments by Business Leader Magazine," saidKen Schwartz, CityTwist's CEO.  "To be chosen from amongst so many outstanding businesses is quite an honor to the CityTwist team," added Schwartz. Headquartered out of Boca Raton, CityTwist has grown to become a leader in email advertising since its start in 2003.  The award by...

24 September, 2012

February 1st, 2012 SOUTHFIELD, Mich., Feb. 1, 2012 /PRNewswire/ — Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing solutions for dealers. This agreement enables dealers to more effectively target and measure the success of their email marketing campaigns. CityTwist is using Polk data to help reach consumers that are in market to buy a vehicle, enabling more relevant message targeting, and therefore increasing the amount and quality of website traffic. ...

01 February, 2012

As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way. Aspen, which does the dm for various automotive companies including Mercedes, GM and KIA, recently partnered with e-mail services firm CityTwist to do geo-targeted e-mail. The agency has been using direct mail in conjunction with e-mail to promote events and sales at the local level. “We're really looking at a multichannel marketing approach, whereas a few years ago it was pretty much just direct mail,” said Mike Gottschalk, EVP of Aspen Marketing....

30 June, 2009

Advertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an 11% click-through rate. The auto dealer sends e-mails from its in-house program to customers, but works with geotargeting e-mail services firm CityTwist, an e-mail and database marketing company, in a move to acquire new customers. CityTwist has a database of 125 million consumers, who have opted in to receive e-mails about local businesses in their area based on industry. “It...

26 May, 2009

August 12th, 2008 BOCA RATON, Fla., Aug. 12 /PRNewswire/ -- CityTwist, the only provider of do-it-yourself permission based email marketing, and Dunhill International List Co., a provider of mailing lists that help businesses reach specific targeted audiences, today announced that they have formed an alliance for Dunhill International to offer its clients a private labeled version of the CityTwist application. The Alliance marries Dunhill International's reputation as a leader in the list compilation industry with the CityTwist application, the do-it-yourself email advertising application with a massive database of 250 million geo-targeted email addresses of consumers who have opted into receiving information...

12 August, 2008