09 Feb NADA Convention & Expo 2013
Orlando, FL | Booth #3643...
Our Blog
24 Sep CityTwist Ranked the Number 2 Small Business in South Florida, and Number 11 in the Southeast
BOCA RATON, Fla., Sept. 24, 2012 /PRNewswire/ -- Business Leader Magazine has named CityTwist the number 2 small business in South Florida, and number 11 small business in the Southeast United States. Rankings were based on business achievements, financial performance, and civic contributions. "We are very proud to be recognized for our accomplishments by Business Leader Magazine," saidKen Schwartz, CityTwist's CEO. "To be chosen from amongst so many outstanding businesses is quite an honor to the CityTwist team," added Schwartz. Headquartered out of Boca Raton, CityTwist has grown to become a leader in email advertising since its start in 2003. The award by...
01 Feb Polk Provides Industry Intelligence to Conquest Automotive for Enhanced Email Targeting
February 1st, 2012 SOUTHFIELD, Mich., Feb. 1, 2012 /PRNewswire/ — Polk, the leading automotive marketing intelligence firm, has entered into a business agreement with CityTwist, one of the largest national email marketing companies in the U.S., to provide proprietary in-market timing and consumer brand affinity data for integration into CityTwist’s marketing solutions for dealers. This agreement enables dealers to more effectively target and measure the success of their email marketing campaigns. CityTwist is using Polk data to help reach consumers that are in market to buy a vehicle, enabling more relevant message targeting, and therefore increasing the amount and quality of website traffic. ...
07 Jul Conquest Automotive Partners with Marketing Industry Giant, Aspen Marketing Services on Geo-Targeted Email Campaigns
BOCA RATON, Fla., July 7 /PRNewswire/ -- CityTwist (www.citytwist.com), the leader in geo-targeted email marketing, proudly announced that they have formed a partnership with Aspen Marketing Services, the largest privately-held marketing services agency in the United States, to provide geo-targeted email advertising campaigns for its automotive clients. For Aspen Marketing, CityTwist is enhancing its auto dealership direct marketing campaigns with geo-targeted email campaigns to its national subscriber database of 125 million consumers. "We have only been using CityTwist for three months and we've almost reached 1 million emails sent. We have seen tremendous ROI, including increased sales, high open rates, strong...
30 Jun Aspen Marketing adds local targeting to automotive e-mail campaigns
As the automotive industry is challenged with cash strapped consumers, direct marketing agency Aspen Marketing has been working with their automotive clients to reach consumers in a more multichannel and geo-targeted way. Aspen, which does the dm for various automotive companies including Mercedes, GM and KIA, recently partnered with e-mail services firm CityTwist to do geo-targeted e-mail. The agency has been using direct mail in conjunction with e-mail to promote events and sales at the local level. “We're really looking at a multichannel marketing approach, whereas a few years ago it was pretty much just direct mail,” said Mike Gottschalk, EVP of Aspen Marketing....
26 May Auto dealer Brown Daub sees traffic from locally targeted e-mail
Advertising locally is key for bricks-and-mortar businesses, and for Pennsylvania-based auto dealer Brown Daub, targeting consumers via geotargeted e-mail is key to selling cars. Last month the auto dealer sent out an e-mail to promote a Memorial Day tent sale and saw an 11% click-through rate. The auto dealer sends e-mails from its in-house program to customers, but works with geotargeting e-mail services firm CityTwist, an e-mail and database marketing company, in a move to acquire new customers. CityTwist has a database of 125 million consumers, who have opted in to receive e-mails about local businesses in their area based on industry. “It...