05 Oct CityTwist Helps Auto Dealers Rev Up Conquest Sales and Reduce Costs with Targeted Marketing, Verified Results

In today’s automotive industry, the first point of contact between a customer and a dealer is often online. That’s why targeted email advertising, designed to drive consumers to the showroom, is a critical part of the marketing mix for automotive dealers. However, many dealers struggle with identifying in-market prospects that currently own or are shopping for the competitor’s brand – also known as “conquests.”

CityTwist, a Florida-based email advertising company, is a trusted partner for dealerships and dealer groups across the United States and its flagship product, Conquest AutomotiveTM, offers a powerful answer to the challenge of “conquesting.” At the core of Conquest Automotive is a proprietary database of 125 million consumers who have opted in to receive offers from local businesses. Historically, CityTwist made this database available to dealers to enable geographic-based email communications. However, CityTwist’s leadership team recognized that their company could better help dealers drive showroom traffic and sales by going beyond geographic targeting.