Beware of the Fake 5

15 Apr Beware of the Fake 5

Brian Pasch discusses telltale signs of abnormal traffic in Conquest Email Marketing. He calls them “Red Flags”, I call them the “Fake 5”. Below are the 5 factors to look for to determine for yourself if you consider them Fake Traffic.

1. Percentage of Out of Market Visitors – If the majority of visits to the dealership’s website were outside of the dealership’s primary market area (PMA), it is characterized as abnormal traffic.
2. Percentage of Desktop to Mobile Devices – If the percentage of visits to the dealership’s website from desktop devices is higher than 90%, it is characterized as abnormal traffic.
3. Percentage of Windows Operating Systems – If the percentage of visits to the dealership’s website exceeded 90% Windows operating system devices, it is characterized as abnormal traffic.
4. Percentage of Footer Link Clicks – If the visits to the dealership’s website triggered an abnormal number of visits to the dealership’s privacy or sitemap pages, it is characterized as abnormal traffic.
5. Hours of Day Clicks – Most Clicks should come during normal hours, not in the middle of the night.

Pasch, Brian, comp. Email Conquest Marketing. Rep. Eatontown: PCG Companies, 2016. Print.

Written by:

Anthony Carbone MBA
Sr. Account Manager\ Conquest Automotive

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